![]() I hate to break it to you, Fntastic, but this is not the winning statement you think it is. It’s one thing to offer your players the chance to report bugs and issues through your communities It’s quite another to lean on them to organise your communities, never mind exploit their talents as free QA testers, community managers, and translation staff, too. With 40 of its 140ish staff classed as “supporters”, that means around 29 per cent of Fntastic’s workforce is unpaid. That’s nearly three in ten people are giving their time and expertise to The Day Before for nowt more than “cool rewards, participation certificates, and free codes”. ![]() Maybe it’s symptomatic of my perpetual rage fuelled by the British government’s determination to villainise unions and strikers – which now include rail workers, barristers, and BT staff for the first time in 35 years – who just want a pay rise. Maybe its the gradual chipping away of civil rights in the US. Maybe it’s just the awful mental image of BJ’s BJ. Whatever it is, I don’t think any of those people – people Fntastic already admits have “unique skills” – can pay their rent or skyrocketing fuel bills with a fucking participation certificate. This kind of thing is why game studios need unions. Have you heard of Simple Green Smoothies? These numbers might make you think of a cringe-worthy Facebook ad from some business guru, but these are real numbers generated from a free health challenge! These ladies used a 7-day smoothie challenge to build an audience of over 200k subscribers in just one year. ![]() Running a free challenge is the hot topic in the online marketing world these days – mostly because of stories like Simple Green Smoothies. You may have seen a few free challenges yourself, whether it’s a list building challenge, a green smoothie challenge, or a spring cleaning challenge – they’re everywhere!Ĭhallenges are gaining attention because they work. ![]() Running a free challenge is a great way to build your list quickly, engage your audience, and launch a paid program. You too can leverage this trend to build your list of subscribers. Let’s break down how to create your own free challenge to give your business a big boost this spring. We all know that having a compelling free offer is the best way to build your list and generate interest in your offerings. People are eager to sign up for free challenges for a few reasons: Challenges are like a free offer on steroids! While PDF downloads and video series are great, challenges are more engaging and build a sense of community with you and your participants. There’s a community with support and accountabilityĪs a bonus, challenges tend to be very shareworthy on social media.It is usually over a short period of time, so the commitment is low. This means you’re likely to have participants eager to do marketing for you. Setting up your challenge requires some careful planning and upfront work, but the payoff will be worth it. Plus, once you run your challenge once you’ll be able to do it again and again to bring in new clients.Īs a special bonus, I’ve created a Free Challenge Planning Guide & Worksheet to help you get started and on the right track. The only way your challenge will be successful is if your audience gets excited about the potential results. Ideally, you want someone to read about your challenge, sign up, and tell all their friends right away. Pick a problem or issue that your audience struggles with and map out the results or feelings they want to experience – go from where they are to where they want to be. If you only had 7 days to get someone on the right path, how would you do that? Decide what to promote at the end of the challenge Now, how can you address this in a short time period? You want to run your challenge for 5-7 days, so you’ll have to break the problem down to something very specific. ![]()
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